NRAWomen_NewEnergyBrought to you by Smith & Wesson, NRA Women’s New Energy series will introduce you to Lisa Looper. She doesn’t believe that carrying a gun has to hinder a woman’s sense of style. Her original design, the Flashbang Bra Holster, allows Lisa to dress how she wants when she carries a gun, and gives her the peace of mind that she can protect her children.

I have three favorite parts of this video.  First, the ingenuity Lisa had to find a solution that allowed her to be a woman and still conceal a gun, not to mention designing one of the most popular holsters for women. Second, the feeling in her voice when she discusses her desire to protect her children, that is perhaps my number one reason I initially bought my first gun.  Like Lisa, I cannot imagine someone attempting to hurt my babies and not being able to stop them – it would be my worst nightmare. And lastly, how she is out there teaching other women to shoot and love this sport.

Watch more New Energy profiles on more inspiring women like Lisa at

You can browse and purchase her designs at this link.



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