Updated to change the photo from the photo shared by Fox News to the actual photo of the ammo from the IntegrityBallistics.com photo.
I just saw this on Fox news: A new technology, created at Integrity Ballistics LLC, a company that has spent more than 10 years developing and testing a round that resembles a shotgun shell. The round fires a synthetic ball that flattens upon impact and is intended to stun or subdue the target and the plan is to make it available only to law enforcement. They hope to begin marketing in early 2013 looks like an orange shotgun shell and is made up of three proprietary components: a pliable dark gray ball, orange plastic that encases the ball and a base filled with propellant.
It will be a lot safer for the officer and for the person being shot. What our products are going to do is stop and diffuse threats. ~Jim Greer, CEO
Fired out of a 12-gauge shotgun, the ball — made of soft polymer composite — flattens like a pancake on impact and stuns and bruises a human target. The ammo is being marketed as a tool for law enforcement officers that can be used to defuse standoffs, crowd control or other scenarios in which law enforcement may need to gain the upper hand.
Read more here.